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Amber (Gehrts) Russell, CPACC

Amber (Gehrts) Russell, CPACCAmber (Gehrts) Russell, CPACCAmber (Gehrts) Russell, CPACC

Accessibility & UX Professional

Accessibility & UX ProfessionalAccessibility & UX Professional

Wells Fargo Opportunity Banking Products

Project Overview

Description

Accessible products are a priority for Wells Fargo – This undertaking was to add early risk screening to their online application for Opportunity banking products (an underserved population), bring additional banking products to the digital channel and update the look and feel. 

My role

Lead UX team as part of a collaborative team of visual designers, content strategists and other UX designers working in an agile Speed to Market environment.

    

Main areas of responsibility:  

  • Coordinating with off-shore resources, ensuring company branding, legal and compliance standards are met.
  • UX analysis (requirements, gap analysis, development) 
  • User Interviews with bank managers
  • Creation of anend to end prototype that was used for usability testing & deveopment
  • Presenting progress to steering group


Copyright © 2022 Amber Gehrts - All Rights Reserved.

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